The rise of interest in Web 2.0-based social tools for business use (also known as Enterprise 2.0) is in many ways a sister trend. Business people are weary of complex, monolithic software. They want lightweight, Web-based tools that echo the feel, and even sometimes the purpose, of social media apps like Facebook, LinkedIn and Twitter. They want to blend personal and professional communications because it's all about multitasking. They want slick devices that unify all aspects of their lives. And they want to be able to use that software on their devices for business and personal needs wherever they go. No limits.
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The rise of interest in Web 2.0-based social tools for business use (also known as Enterprise 2.0) is in many ways a sister trend. Business people are weary of complex, monolithic software. They want lightweight, Web-based tools that echo the feel, and even sometimes the purpose, of social media apps like Facebook, LinkedIn and Twitter. They want to blend personal and professional communications because it's all about multitasking. They want slick devices that unify all aspects of their lives. And they want to be able to use that software on their devices for business and personal needs wherever they go. No limits.
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